From The Blog

New to the influencer marketing industry? Are you running a food business, and you want to remodel your marketing strategies? The first question to answer is; what exactly is influencer marketing anyway? Influencer marketing is leveraging the reach or attention of an influencer who has built a following and a strong brand reputation in a particular niche, to support your product and put you on to its audience. All this is to increase your food brand’s awareness and drive sales or conversions. It would be a big mistake to ignore this industry entirely given in strength and impact in the food industry.

Just like every other industry, the influencer marketing industry has not been left behind when it comes to the impact of the Covid-19. While some campaigns have had to be adjusted, we also see food companies move more of their overall marketing budget to online activities like influencer marketing to offset the lack of in-person sampling and events that might have...