I'm not a fractional hire. I'm the person you call when you need to know exactly what's not working — and why.
Why I built this
I've spent 17 years in-house and agency-side — leading strategy for teams at Unilever, Campbell's Soup, and Coca-Cola, and launching multiple 6- and 7-figure product businesses and women's health brands from the ground up.
Along the way I've guided founders through exits, landed brands on Dragons' Den, and built the sales and marketing strategy that got them there. None of what I build is fluff. Every strategy is built on what's actually working right now — not what worked five years ago — because what got you here won't get you further.
I created this practice because product businesses and women's health brands keep getting stuck choosing between two bad options: agencies that execute without strategy, or full-time hires that cost more than the problem is worth. I'm the strategic partner brands need to hit their next level of growth.
How I work
I lead the strategy. Every account has direct access to me — not a junior account manager standing in for me.
I bring the execution to life through your team. Whether that means directing the people you already have in place or helping you make the right hires, I make sure the plan actually gets delivered — without handing your whole department over to an outside agency.
I cap my time deliberately. No more than 20 hours a week per client, by design — it keeps me sharp on every account instead of stretched thin on all of them.
"Ainsley is one of the most knowledgeable people I have had the pleasure of knowing. Hiring her was THE best thing for my business. She got me super organized and on track with a sales & marketing strategy. Highly HIGHLY recommend her services!!"— Erin, CPG Owner