From The Blog

The picture of people shopping in face masks does not tell the story in its entirety, but it does tell part of the story of what has transpired across the globe in the past six months. Just over six months ago, a health crisis bore its roots in the city of Wuhan, China. A crisis that would soon be declared a global pandemic. No one had any idea that it would disrupt the entire world from corner to corner and affect every aspect of human life, from food shopping trends to their social interaction habits. It is very evident that this global pandemic has hit different sectors differently. The food industry touches everyone, and it’s one industry that is evolving and adapting to meet the new shopping needs of consumers. In this article we focus on the impact that Covid-19 has had on consumers’ food shopping habits.

Brand loyalty only goes as far as availability of products

Before the outbreak of Covid-19, some consumers were very loyal to specific brands and would...