Since the onset of the Covid-19 pandemic, the world has rapidly changed. What we eat, where we buy our food and beverage products, and how we engage with one another, has dramatically shifted. People have had to adapt and adjust their ways of life to cope with the situation. Food and beverage businesses have had to reorient themselves to address the changes in consumer behaviors as a result of the Covid-19 pandemic.

Today, we focus on the trends in the world of snacks.

Snacking is no longer just about convenience and comfort. Consumers are now looking for healthy snacks. More people are leaning towards healthier lifestyles and healthier foods. Before the pandemic, most consumers looked at snacks as comfort food with a convenience purpose. Snacks kept us full between meals, and would come in handy during busy schedule days. However, that has now changed - we continue to eat snacks, but we are more conscious about the kind of snacks we eat. The pandemic has shown us how vital...

Product reviews are a key element to the success of your packaged food or beverage product. With access to online shopping getting easier day by day, the way people shop for food and beverage products has completely changed, and this is becoming increasingly important to your success online. Today’s consumers are flocking to online spaces to purchase different food products, and they never fail to read at least one online review about your product before they decide to buy it. You want to know why? Consumers always want to know whether your product is good or bad, and they trust hearing about it from someone else other than you. 

Most consumers won’t consider a business or product with less than a 4-star rating. That goes to show how important product reviews are for your food or beverage business. Beautiful images and compelling product descriptions are no longer enough to sell your food products. Customers want more trustworthy sources of information and...

Over the past few weeks, a lot of large companies have decided to pause their Facebook marketing/advertising campaigns. Most of the brands that have decided to boycott Facebook Ads express unhappiness with how Facebook handles hate speech and misinformation. Brands are fed up with how Facebook handles problematic and insensitive posts. They want to see changes implemented to the platform, and for that reason, they are running their boycott campaign under the hashtag #StopHateForProfit.

A great example of a big C.P.G brand that has boycotted Facebook ads is Unilever. Unilever is the parent company for Ben & Jerry’s ice cream, Knorr, Dove, Vaseline and many other household brands you know, like and trust. They announced they would be putting a pause to Facebook ads from July to at least through the end of the year. Starbucks and Diageo, who are among the biggest spenders on Facebook ads, also announced that they would be pausing their advertising on all social media...

Hey Food Friends! Are you looking to set your packaged food or beverage company up for success? Look no further. We at the Healthy Food & Beverage Group have got you covered with all the resources you need to position your food or beverage brand for success.

In the recent past, we’ve seen a dramatic shift by most food and beverage businesses to the online space. This short but very informative piece is designed to get you on to changes that are happening on the Instagram side of the online space, and the opportunities that Instagram offers you to grow your packaged food or beverage company.

Let’s dive into it!

Shops On Instagram

Closed down your physical food or beverage shop because of the current economic hardships or have the retailers you’re listed in closed down or completely slowed down? Are you now just wondering how you can continue selling your food or beverage products to your customers without incurring the costs involved...

New to the influencer marketing industry? Are you running a food business, and you want to remodel your marketing strategies? The first question to answer is; what exactly is influencer marketing anyway? Influencer marketing is leveraging the reach or attention of an influencer who has built a following and a strong brand reputation in a particular niche, to support your product and put you on to its audience. All this is to increase your food brand’s awareness and drive sales or conversions. It would be a big mistake to ignore this industry entirely given in strength and impact in the food industry.

Just like every other industry, the influencer marketing industry has not been left behind when it comes to the impact of the Covid-19. While some campaigns have had to be adjusted, we also see food companies move more of their overall marketing budget to online activities like influencer marketing to offset the lack of in-person sampling and events that might have...

The food industry is one industry that is constantly changing. Economic downturns, the changing demographics, conscious consumerism, and many other factors impact the food industry differently. 

Indeed, chasing every consumer’s fad is not sustainable. And not all trends stay around for long. Some food trends have come and gone; others have lived to become mainstream. Not one food trend fits neatly into a single calendar year or years, and there isn’t any guarantee of how long a new food trend will stick around. But events of previous years tend to add a degree of predictability that we believe will shape consumption patterns for a good number of years. 

With so much happening so quickly, it is more than essential for food companies to stay updated. Otherwise, planning becomes tough. While some trends may not seem so new, they have continued to develop and evolve from the previous years and will continue to influence the food industry...

The picture of people shopping in face masks does not tell the story in its entirety, but it does tell part of the story of what has transpired across the globe in the past six months. Just over six months ago, a health crisis bore its roots in the city of Wuhan, China. A crisis that would soon be declared a global pandemic. No one had any idea that it would disrupt the entire world from corner to corner and affect every aspect of human life, from food shopping trends to their social interaction habits. It is very evident that this global pandemic has hit different sectors differently. The food industry touches everyone, and it’s one industry that is evolving and adapting to meet the new shopping needs of consumers. In this article we focus on the impact that Covid-19 has had on consumers’ food shopping habits.

Brand loyalty only goes as far as availability of products

Before the outbreak of Covid-19, some consumers were very loyal to specific brands and would...