Episode 80: Rebranding for Growth: Joya's Story of Reinvention and Resilience in the Functional Wellness Category
Hear food founder Ruth Elnekave share the exciting story of Joyà. Discover how Ruth's personal health journey sparked the creation of this game-changing functional wellness brand and the career shift she made from lawyer to full time food founder. Join Ainsley & Ruth as they discuss what led to Joyà's recent rebrand, how they managed the rollout of the rebrand and why they decided to be in both retail and online.
