North America’s only native tea is being revitalized by Food founder Abianne Falla of Catspring Yaupon. Bringing awareness to and driving trial for youpon tea has come with many challenges but Abianne has allowed the obstacles she faces to see new ways of doing things. Strategic partnerships, giving back to the community and diversifying the type of accounts to focus on has allowed Catspring Yaupon to not only grow as a business but expand an entirely new category.
Wonder Monday knew they had to figure out how to make shipping a frozen product directly to consumers’ homes work early on in if their healthy cheesecake was truly going to disrupt the frozen dessert category. Food founders Candace & Jonathan share their story of building a profitable D2C brand and what steps were taken before launching to make sure they had something people would actually pay for.
Food Founder George Passintino is no stranger to entrepreneurship. Inside this episode he shares what’s been one thing that’s helped him with every new project he’s launched and what have been the keys to making his launch of Quokka Brew his most successful venture yet. Quakka Brew is also just about to launch an NFT and so we dive into why launching an NFT makes so much sense for the Quokka Brew brand and how launching an CPG NFT can drive sales, brand love and consumer connection.
Food Founders Billie Cavallaro & Holly Heath knew from the first week in College they’d run a business together. 20+ years later, they’re doing just that and helping more people get their hands on clean labeled and real tasty Keto Milkshakes. After the duo realized how great they felt from going keto, they went on a mission to make this lifestyle more accessible to the masses. Their continued focus on creating a truly great product and helping as many people as possible see the benefits of Keto has led them to get free PR most companies only dream of.
Tune in to hear how these two food founders continue to get incredible PR, how they run a business together and how they stay focused and motivated through all the ups and downs and twists and turns that come with running a packaged food company.
Found Founder Genevive Brazelton went from selling to friends and family to now having over 100 investors and being sold all across the Pacific Northwest and shipping all across America. The Bitter Housewife started from the idea that drinking has no rules and that whether you’re making an alcoholic or alcohol free old fashion, you should be able to make it exactly as you want it. Today, not only does The Bitter Housewife sell its signature bitters, they sell Bitters & Soda, an oh-so delicious bitters and soda sparkling non alcoholic canned beverage that’s been taking the industry by storm. The idea for Bitters & Soda came from their most important asset, their customers. The willingness to be curious, listen and put an idea into motion paired with staying laser focused on industry trends led to the Bitter Housewife team being able to confidently launch Bitters and Soda in 2019 and now have it led the premade bitters and soda industry.
You can buy Big Mountain Foods in almost every major grocery store across Canada and you’re starting to find them all across the U.S. now too. This mother-daughter team didn’t get here overnight though. What started as a vegan restaurant in the ‘80’s has now become a leading vegan packaged food company and one of the only vegan and allergen-free companies in the market.
Food Founder Jasmine Bryne shares how Big Mountain Foods moved to the packaged food industry as a way to free themselves from the grind of owning a restaurant. They’ve since expanded with a wide range of vegan products, have a 70,000 square foot facility, and are recognized as a leading brand in the vegan food space. Tune in to hear the 20+ year journey this mother-daughter team has taken and where they’re headed next.
In this episode I share the #1 myth most food founders believe. This one myth keeps great products from becoming the brands that can really become and keeps food founders struggling for far longer than they need to. If you’re ready to understand how the food industry REALLY works, this is for you. In this episode I also share the #1 thing you can do right now to break through this myth and move your business forward.
Dressing up as a giant cactus wasn’t exactly what food founder Kun Yang thought he’d be doing on his off hours from his day job, but that’s exactly what Kun and his cofounders have been doing to introduce Pricklee Cactus Water to the market. And it’s been working. Pricklee has gained national coverage, has created the start of a cult following and is making strides to be the first major player in what they see as the next wave of healthy beverages - Cactus Water. Kun opens up about running a food business with friends, getting uncomfortable to get the word out and how being laser focused has helped them launch and grow Pricklee to a point where he’s ready to quit his day job and go full time in the business.
In 4 months 3 friends with unique skills and connections came together to bring Loki, an Enhanced Seltzer to the market. Seeing the rise of hard seltzers and the rise of mind enhancing products, the trio came together to bring the first of its kind to the market. Owning a creative agency by day, Food Founder Harji Singh knows the power of a great brand. And that’s exactly what Loki has focused on from day one when it comes to introducing Loki to the market and growing it across the U.S. Hear how Loki has used the constraints the market has on an enhanced seltzer like theirs to double down on building exclusivity around the brand and introducing the product to people through word of mouth and events.
Food Founders Peter and Jason of Simply Buck know what it means to feel aligned. And misaligned. Everything they do inside Simply Buck, a buckwheat based non -dairy milk and gelato brand is guided by how they can feel aligned to their core mission and themselves as founders. By knowing what is and isn’t aligned and trusting the process, the windy entrepreneurship road has led them to many exciting places. And they’re just getting started. Tune in to hear how to lean in when it feels uncomfortable, how to run a food company with a partner and how they’ve been growing throughout Canada case by case all while staying aligned to themselves and their vision.
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