Turn your food business goals into a reality NOW
Does this sound familiar?
You haven't launched your product yet but know you want to and you know you want to do it right. You're just not sure how.
OR
You have launched your product, but you can’t get buyers to list it. You can’t get consumers to pick it up and you’re starting to wonder how you’re ever going to get this product to reach the heights you know it can.
The most important ingredient to your food business recipe for success isn't your product. It’s your brand.
Without a great brand no one will ever know how amazing your product is because:
-
The audience who will love you doesn’t even notice you
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You're not in front of the right audience anyways
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People can’t clearly see how you’re any different than any other product out there
Having a great brand means you aren’t just another product on the shelf. You are the ONLY brand to solve the needs your audience has.
In today’s crowded marketplace, retail buyers won’t list you without a strong brand because they know that’s what motivates people to pick you up off of shelf. Consumers won’t buy from you because they aren’t connected to you and you aren’t even in front of them.
You brand has everything to do with your success. And it is so much more than your logo.
The F.A.B. Brand Accelerator helps you build a powerful food or beverage brand so you can stand out, sell more and turn your customers into advocates.
And the doors are now open!
In this 12 week F.A.B. brand transformation training you’re going to learn:
- How to build a brand that connects with an audience so they’ll actually pick you up off of shelves
- How to get in front of the right audience in the right places so they can actually find you and from there, want to buy from you
- How to communicate your brand across everything you do so it connects with people and makes them see why your brand is the ONLY brand for them
- How to build a raving group of fans that will become advocates for your business
- How to sell more of your product because you have a stand out brand
Hi, I'm Ainsley Moir
I’ve spent 10+ years building some of the most iconic packaged food and beverage brands that line your grocery store shelves. I’ve also launched my own coffee company, helped others build their brands and wrote the 2018 book Branding Beyond Logo.
I’m going to teach you how you can create a food or beverage brand that will stand out, sell more and turn your customers into hungry advocates.
JOIN THE F.A.B. BRAND ACCELERATOR
What does the training look like?
- This 90 day training is designed so you can do a new training each week and have a brand you can feel great about by next quarter!
- Each week of the 12 weeks there will be Q&A live calls where you can get feedback on how the training applies specifically to your brand.
- To make sure you are set up for F.A.B. brand success, you’ll also get 2, 30 minute consultations throughout the training to chat about your brand, or anything else you want to dive into for your business
- Worksheets, resources and tools I’ve used to build some of the top food and beverages brands in the grocery store aisles
- Access to exclusive savings from me and my food friends
ENROL IN THE F.A.B. BRAND ACADEMY TODAY
Build your powerful brand so you can get on more shelves, get people to buy you and turn customers into advocates
Your brand is the most important asset in your business.
And it is the driver behind every aspect of your business. In this training, we are not just focused on the visual aspect of your brand (although we do get into that), we’re talking about who your brand is and how that impacts:
- Where to sell your product
- How to sell your product
- What price to sell your product for
- What marketing channels you should use
- How your brand needs to make people feel
- What marketing messages should you use
- Who to speak to, where and when
This is the #1 way to work with me and to have my 10+ years of FA.B. brand expertise applied to your business.
If you want to finally have a brand that connects with people so that retailers will list you, consumers will buy you and you can grow your business faster, the F.A.B. Brand Accelerator is for you!
FOR A VERY LIMITED TIME I'M OFFERING INCREDIBLE FOUNDING MEMBERS SAVINGS
Sign up to be a founding member and save $1,000 on your enrolment - making your investment only $1,500
"Ainsley brought new ideas on how to reinvigorate an old, and declining brand. Her strategic nature identified key consumer segments and developed specific programs to re-engage them into the brand. At the end of her first fiscal, the business met it's forecast after several years of declines and delivering below expectations. "
Scott
V8
"The knowledge & expertise Ainsley shared while advising our company has helped us strengthen our brand and take our business to the next level."
Tara
BreLuxe
"Ainsley possesses the most important trait of a true brand builder - putting the consumer first above all else. Not only does she have a keen instinct for which programs and messages can truly connect with her shopper, but she also has the persistence to follow through with execution. Best of all, her genuineness is a breath of fresh air; what you see is what you get."
Steven
Campebll’s Soup
"Ainsley is one of the most knowledgeable people I have had the pleasure of knowing. For real. Hiring her was THE best thing for my business. She got me super organized and on track with a sales & marketing strategy. Highly HIGHLY recommend her services!!!"
Erin
Muul
"I would happily recommend Ainsley Moir to anyone looking to grow their food business. Her insights are helpful in many areas of business. My husband and I have found her ability to understand the “art” of marketing to be invaluable. She has helped us get a much more detailed understanding of our customers, therefore giving us a better understanding of our marketing approach. She also understands the “science” of the food business. Ainsley has a great understanding of the analytics side of business. Her creativity is tempered by her pragmatic knowledge. Ainsley is an amazing asset to the small food business owner and is sure to help save time and money to anyone who apply what she teaches."
Sarah
Goldbear
"Ainsley is great at what she does and has surpassed our expectations. We can't recommend her enough for a start up or small business looking to take their business to the next level."
Matt
Leafside
This Founding Member Special won’t be around for long. So, if you know you want a brand that stands out, sells more and turns your customers into advocates sign up now.
Have questions? I have answers
Starting from scratch is not a problem. In fact, you’ll appreciate the fact you have a clean slate. Everything I share can be applied to a new brand, a 100 year old brand, a super niche brand or a very wide spread brand.
You bet. Chances are you didn’t build a brand in a way other than on a whim in the first place so building it the strategic way no matter where you are is great. Plus, your audience may have changed, the category may have changed and your product might have too. Great brands need refreshes.
Great question. For 10 years I worked in branding, marketing, sales and leadership roles for the largest brands in the food industry. You might even have some of these brands in your cupboards or in your fridge. I learnt how to build F.A.B. brands from the top brands in the world. And then, I built my own brand. And then I’ve taught companies of all sizes how to build theirs too.
Oh, and I also published a book Branding Beyond Logos to help anyone build a breakthrough brand.
A few ways actually:
- This training is dedicated specifically for packaged food and beverage business owners.
- I have built some of the largest brands in the food & beverage industry so what I share comes from the training inside these food companies. This is different than hearing things from previous buyers or previous small food producers because they haven’t been where you really want to be; having a brand that everyone knows, loves and wants to list. I will show you how to build a brand the way the big brands do...in a way that makes sense for you as you’re a small or emerging brand.
- I’ve also built my own brand, so I know what It’s like to sit in your shoes and build a food company. What I share with you is the secrets of how big bands and small brands come together to build a powerful food system.
Don’t worry. The lessons shared will be yours forever. Even if I add info to this training in the future, you’ll have full access to all the training so you can go at your own pace, and rewatch the lessons you want.
It is. And that’s because I’m giving you the brand building strategies and techniques that multi million dollar brands use in the food & beverage industry...but don’t worry, I’ve made everything simple enough for anyone to understand and put to use, even if you have no business or food background.
It’s basically the only industry I’ve ever worked in. Since 2007, I’ve been launching, growing and scaling food brands. I’ve worked on some brands outside of that area in the past 2 years as well, but the food has always been a passion point for me.
What I love about this training is that, no matter where you are in the world, you can access this training. I’ve worked with brands in Canada, America, Australia and Europe and the same principles apply wherever you are. Except for a few differences in spelling between flavour or flavor and my pronunciation of “niche” vs. “nitch”.
ENROL IN THE F.A.B. BRAND ACADEMY TODAY
Build your powerful brand so you can get on more shelves, get people to buy you and turn customers into advocates
