Instead of wasting time, energy, attention and money trying to get into every store, doing and redoing your packaging and your website, and your social media until something finally sticks, there's really only 5 key pillars of building a food brand that sells. And this is exactly what I'll take you through!
BUILD A FOOD BRANDS THAT SELL™
Your blueprint to build and grow a successful packaged food brand and navigate the food industry so you can get into more homes and onto more shelves, while creating a food business you love
Brands I've helped build
I’m looking for driven food founders that have a great product to share with the world.
Are you one of them?
If you...
- Have a food or beverage product in market you know people love but you just can’t seem to get retailers to list it even though they say the product tastes delicious
- Have been thinking of finally turning your beloved recipe into a real business but you’re not sure where to start to actually make that dream happen
- Are listed in stores, but are not moving off store shelves even though you know people who do buy you, love your product
- Are tired of hearing no from wholesale accounts you know would be a perfect fit for your product
- Feel like you have the world’s best kept secret with your product. You know it tastes great, but you just can’t seem to get people to pick it up
You’re in the right place!
Ready to get on your dream wholesale account's shelves and fly right off of them?
JOIN Food Brands That Sell™ NOW
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Easy-to-digest-and-implement training that's delivered in under 30 minute bite size chunks
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Daily prompts to keep you moving forward in your business throughout the entire program
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Weekly group checkins, masterminding and office hours
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Templates and tools to help you take the next best step forward
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Lifetime access to everything we share
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13+ years experience launching and growing dozens of brands worth multiple millions of dollars applied to your business
Food Brands That Sell™
The course, community and coaching that turns your food product into the food brand that gets on your dream account's shelves and fly right off of them
The program that lets you build a food brand you, retailers and consumers love.
ARE YOU READY TO
- Have your dream wholesale accounts say YES to carrying your product
- Build a raving fan base of people who can’t get enough of your product
- Have more ease in your business knowing what the next right step is to build a food brand you, retailers and consumers will love
Of course you are! You just need to learn about how this industry really works and pair that with the mindset and skillset to finally make it happen!
Food Brands That Sell™ Helps You With All of That!
MINDSET + SKILLSET + ACTION
Finally have more ease in your business as you build a brand that’s aligned to your vision, gives consumers what they really want and has retailers saying “when can I list this?”
HERE’S THE TRUTH
Having a great tasting product just isn't enough. In order to get on and fly off wholesale account's shelves, you need to have a brand that you, retailers and shoppers feel great about.
Having helped build some of the most successful packaged food and beverage brands in the world and mentoring packaged food brands of all different sizes, there’s one thing that makes the difference between food brands that easily get on and off of shelves.
Having a food brand that’s aligned to what’s happening in the market, what consumers are looking for and that YOU feel great about.
Food Brands That Sell Are Aligned to You, Consumers And Retailers. And in that order too!
If you’re reading this, you’re working hard at ‘figuring it out’ but:
- You can’t seem to figure out why retailers keep saying ‘no’ to your product (or not even giving you the time of day to present it), but then you find out they’re carrying a product that’s not nearly as good as yours
- You know you have a product people love, so rather than focusing on how to get your current flavors into more stores and selling more, you focus on creating new flavors, recipes or packages in hopes that will be the answer to selling more
- You’ve never worked in the food industry before or heck, maybe you’ve never worked in business before, and now, you’re trying to manage so many different pieces of your business, you’re sure you’re dropping balls along the way and you know there’s so much you still don’t know
- You never realized having a food company would cost so much money. How are you suppose to know what you should be investing in, everything seems like a high priority
- You secretly worry you’ll never be able to make this food business work and you’ll be forced to throw in the towel if you don’t figure things out soon
Basically, you feel like you put in so much time, money and energy into your business, but it’s not making as much traction as you know it should be.
I MEAN, YOU KNEW GROWING YOUR FOOD BUSINESS WOULDN’T BE EASY, BUT YOU’RE STARTING TO QUESTION A LOT OF THINGS
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Am I the only one who hasn’t figured out how to actually get wholesale buyers to return my calls, answer my emails or take a meeting with me?
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How am I supposed to invest in my business if I’m not selling enough product? I feel like I'll never be able to grow at this rate
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If people say they love the taste of what I’m selling so much, why aren’t they buying more of it?
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Am I cut out for this? Maybe this was just a ‘cute idea’ of mine and I should just throw in the towel now before I waste more time and money on this
WOULDN’T YOU LOVE TO SAY
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“My business doesn’t just take my money - it makes me money" (goodbye expensive hobby)
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“My food brand is helping more and more people live a healthier life every month”
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“ I’ve built this company without compromising my values. In fact, it’s allowed me to live my values”
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“My business makes enough money every month for it to pay for itself and I can finally compensate myself for my time too”
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“People can find my product in wholesale accounts all across your city, state and country”
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“Buyers not only return my calls and emails, they say yes to listing my product in their stores!”
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“My family and friends are so proud of what I’ve been able to do with this business.”
Food Brands That Sell™ Do Things Differently
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Whether you want to be on local independent store shelves, or in national grocers, food brands that get on their dream retailer shelves and fly off of them don’t just focus on sales. You read that right. Focusing on sales is not the answer to your growth problems. Instead, when you focus on sales after you’ve built a brand that you, shoppers and retailers will love, selling becomes a lot easier and you’ll be able to hear more yeses from retailers and drive more sales from shoppers.
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Food Brands That Sell don’t just focus on their packaging either. Nope. Your package is not your brand. And it’s not what’s going to make the difference of getting on and off of wholesale account shelves if you don’t have a strategy behind it to make sure it is actually giving people what they’re looking for.
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Food Brands That Sell know they don’t need to bargain, plea and harass wholesale buyers and they know their packaging is not the solution to their problems. Food Brands That Sell build a real brand that they, retailers and consumers feel great about.
HERE’S WHAT YOU NEED TO KNOW
Food Brands That Sell don’t just sell the products they make, the claims they have or the pricing they offer. They sell a brand, that is built around exactly what the market is looking for, what the audience is hungry for and is aligned to the values and story of the founder themselves.
I can help you build a food brand that sells!
Hi, I’m Ainsley
For over a decade, I’ve helped packaged food and beverage brands launch, grow and scale their business. I’ve done this for the largest food & beverage brands in the world, my own company and for food brands just starting out. Having been part of growing the food and beverage brands that line the grocery store shelves I know first hand what it really takes to actually grow a successful Food Brand That Sells. And it’s not what you think. Or what you’ve been told.
You see, building a brand to sell, vs. a product is THE difference between Food Brands that Sell and ones that struggle to get listed on store shelves, make enough sales to sustain themselves, and have a real business.
Most people will tell you building a brand is a ‘nice to have’ that you should focus on it after you have enough sales. But, a brand is the lifeblood of your business. This is not just your logo or packaging which is what most people think. This is THE reason behind everything you do in your business. It becomes your guiding path as to how to grow, where to grow and what to do next so you can move forward faster in your business.
Your brand will guide exactly how to position your product so retailers can’t wait to list it and your consumers can’t wait to buy it.
Plainly put, your brand is what actually guides your business, drives your sales and makes everything easier. And I want you to have that abundance and easy in your business and life!
I believe branding is so important to every business, I even wrote a book on it titled Branding Beyond Logos so that people can start looking beyond the creative design of their business and start to see it really is everything behind their business.
This is the secret behind successful food brands...and I want to share with you how you can create this too!
Once you have a strong brand behind your business, your business begins to grow with more ease and...
- You’ll start to hear more yeses from the wholesale accounts you really want to be in
- Your business becomes easier because you know exactly what is and isn’t aligned for your company
- You start to attract more people who can’t wait to buy, try and share your brand
THAT’S WHY I CREATED
FOOD BRANDS THAT SELL™
Because if you have a great product you know people love, but you just can’t seem to sell enough of it, it's time you did something differently. It’s time you did things the way the most successful packaged food and beverage brands in the world do things. By focusing on building a breakthrough brand the market needs, consumers love and wholesales accounts can’t wait to list.
I want to help you stop running around all the time not knowing what to do next in your business, and not getting the results you want from all the time, money and energy you’ve invested in your business.
If you want to have a food business that is aligned to your values, has consumers hungry for it and retailers asking when they can list it, Food Brands That Sell™ is for you
We started our food business without any prior industry experience, and we knew that we would need support from an expert in the field. Initially, we were looking for someone who could provide us with brand positioning expertise. We were introduced to Healthy Food & Beverage Group and Ainsley Moir and knew immediately that they would be the right fit. Not only does Ainsley have proven success with fortune 500 companies, she also has vast experience with and a passion for small and mid-size businesses. She has helped us to clearly define and connect to our target audience and set realistic goals, which have already yielded measurable results. Ainsley is adept at finding creative opportunities for improvement and excels at helping our business implement change. What sets Ainsley apart is her ability to connect with us as founders and to our business in a such a profound way, making her an integral and highly valued member of our team.
- Jen & Joe Nine Spoon Soups
So What Are The Pieces To Building A Food Brand That Sells Anyway?
Food Brands That Sell™ was built SPECIFICALLY to help you build the food brand you originally set out to create, but that you somehow lost along the way, or you never really knew how to create in the first place.
HERE'S HOW FOOD BRANDS THAT SELL™ WORKS
Learn from a packaged food expert who's been in your shoes
My 13+ years in the food and beverage industry has taught me a lot about launching, growing and scaling packaged food brands. What I share with you inside Food Brands That Sell™ isn't just theory and it isn't from someone who's only sat on the other side of the wholesale buyer desk. Nope. What I share with you comes from real experience building the top packaged food and beverage brands in the world, building my own beverage brand and helping dozens of food brands launch and grow their own business.
Bite size training (under 30 minutes) and action steps are released Monday thru Thursday every week and then we meet LIVE once a week as a group so I can answer questions you have about growing your food brand that sells
Yup. You read that right. Monday thru Thursday you'll have a new mini training shared with you. This will help make sure you don't get overwhelmed and you are consistently taking action for the entire length of the 6 week program. We'll also be meeting live as a group once a week too so I can answer any questions you have, you can share your findings and you can continue to take action with building your Food Brand That Sells.
Food Brands That Sell™ Is At Your Fingertips Anytime From Anywhere
With simple, digestible video lessons, and the accompanying presentations organized for you, you'll have access to the information you've been waiting for to help you grow your food brand.
Each lesson comes with clear "what to do next" action steps so you are always moving forward, without being overwhelmed.
Everything is stored on an easy-to-use online learning platform, that you can access anytime from anywhere. And, you'll have lifetime access to everything that's shared.
FOOD BRANDS THAT SELL™ PROGRAM DETAILS
Module 1
GET CLEAR ON YOUR COMPANY GOALS & VISION SO YOU KNOW WHAT SUCCESS LOOKS LIKE TO YOU AND YOU'RE BUILDING THAT VERSION OF SUCCESS
You've decided to bring a specific type of product into the world - let's make sure that doesn't get lost along the way. When you have so many hats to wear as a food or beverage business owner, you can sometimes forget why you started. I want to make sure that the reason why you started is at the forefront of your business and everything you do in it. Creating a business that serves the larger purpose you have, is aligned to how you want to show up in the world and uses your greatest strengths will help you not only have a successful business, but a business you love.
You'll walk away with
- Your unique brand purpose so you always have a clear path to follow
- Your unique company values that lets you build a business you love and that is uniquely yours
- Strengths, gaps & opportunities of you as the founder and as the company so you can see the true picture of what is possible now and how to make anything possible moving forward
- Define your success through measurable results and set a clear roadmap of how to reach your unique goals
Module 2
SELL WHAT THE MARKET'S HUNGRY FOR SO YOU SELL WHAT PEOPLE WANT TO BUY
Understanding what the market wants to buy makes selling your product easier. We'll get clear on how to look at what's happening in the market that can impact the success of your product, how to intimately understand your customer so you can sell directly to them and solve the problems they have and make sure you stand out from the competition, no matter how crowded it might appear.
You'll walk away with
- A clear picture of what is impacting sales in your category
- Who your audience is, what they need from you and how to connect with them
- What makes you unique from the competition so selling to retailers and shoppers becomes easier
- The unique place for you to own in the hearts, minds and wallets of consumers
Module 3
STAND OUT FROM CROWDED SHELVES & MINDS SO THERE'S ALWAYS A PLACE FOR YOU ON SHELVES AND IN CONSUMER'S HOMES
Your brand is so much more than your logo, your colors or fonts. These are the last pieces of your branding puzzle. We'll work through what your brand is at the real core of it so it can shine through everything your business does so you can truly stand out and sell more to both retailers and consumers. Whether you love or hate or how your brand looks right now (or maybe you don't have a look of it at all) here you'll get clear on how to bring your unique brand to life
You'll walk away with
- What makes your brand unique and how to lean into that so no one can compete with you
- Your brand personality and how to have that shine through everything your brand does
- Words, phrases and images for you to own and how to use that in what your company is doing right now
- How to bring your brand to life through your entire company so you, your partners and customers always have a consistent message of who your brand is (*this is one of the most important pieces to building a brand that lasts the test of time)
Module 4
CONNECT WITH HEARTS BEFORE MINDS TO MAKE SALES AN EASY YES
Now that you know what makes your brand unique and how to stand out in the market, it's time to build a marketing plan that showcases that. And not just any marketing plan, a marketing plan that is aligned to your vision, goals and values, a plan that is aligned to your brand and one that works with the budget you have - no matter how big or small it may be.
You'll walk away with
- A marketing plan to drive awareness and sales for your product
- How to bring the brand to life across paid, owned and earned marketing channels so everything you do doesn't need to cost you money you don't have
- A plan on how to invest the marketing funds you do have to get the best return for your time, money and energy efforts
- A clear way to track your marketing efforts so you can see what's working and what's not, allowing you to double down on the highest sales driving activities
Module 5
WEAVE YOUR BRAND INTO YOUR SALES SO YOU CAN GET INTO MORE STORES AND INTO MORE HOMES
Now, with a clear brand and a clear plan on how to win in the market it's time to bring that to wholesale accounts so you can get on their shelves and into more people's homes. We'll go through how to approach wholesale selling and online selling so you can hear more yeses and get on your dream retailer shelves.
You'll walk away with
- A clear set of physical and online stores that are perfect for you and your shopper so you can focus your efforts on where you'll hear YES more often
- Sell sheets and presentation tools needed to have store managers see what truly makes you the product they need on their shelves
- The right pricing and promotions strategy for your business so you and retailers can both make money and your customers feel great paying for your brand
- A plan to navigate the best sales partners for you, your business and your goals
IN A NUTSHELL
You're going to learn how to build a packaged food or beverage brand that retailers can't wait to carry, consumers love and you feel great about.
You have a unique brand to share with the world, Food Brands That Sell™ will show you how to bring that to life so you have a food brand that stands out and sells!
- Set goals and a plan that is aligned to your unique vision, purpose and strengths
- Understand what retailers want to carry, what consumers want to buy and how to stand out from everyone else while doing this
- How to build a brand that s uniquely yours so no matter how many other products there are to choose from, you will always be able to stand out because people will be buying so much more than just the product you sell
- Have a marketing plan that drives sales and brand love for you
- Know how to sell your product to wholesale accounts, while making money for all your hard work
"For my business partner and I, getting into the CPG space has been full of new experiences. It is a challenging landscape to navigate, and we need help from partners with experience. I was lucky enough to come across Ainsley a few months ago, and immediately planned to meet her to discuss ways she could help us move forward. In the past few months we have accomplished so much. Her tools, templates, connections and advice have been truly transformative. As we look ahead our future is bright and with the right partners all we can see is growth." Jessica, MilkBliss
Food Brands That Sell™ shows you how to build not just a product that anyone could replicate, but how to build a brand that only you can own
This is what will make wholesale buyers say "YES! I NEED TO CARRY THIS" and shoppers say "THIS IS THE ONLY BRAND FOR ME"
FOOD BRANDS THAT SELL™
Unbelievable Bonus Package
Sign up for Food Brands That Sell™ and for a limited time get these great additional bonuses to help your business grow
F.A.B. GROWTH ACADEMY FOOD FOUNDER RESOURCE LIBRARY & MONTHLY GROUP CALLS ($597 value)
Tools, training and resources from myself and my food friends to help you in all areas of your business. Watch training from food industry specialists on topics like Getting PR for your Business, How to Sell on Kickstarter, Working With Food Brokers, How to Work With Influencers and so many more to help you grow your business with their help. Plus, monthly live Q&A sessions to get you answers to what's happening in your food business
A COPY OF BRANDING BEYOND LOGOS BOOK ($19.99 value)
You'll get a physical and digital version of my book Branding Beyonds Logos that lays out how to build a brand across the 17 most important elements of your business
PRIVATE FOOD FOUNDER COMMUNITY TO GET SUPPORT ON YOUR BUSINESS ($1,600 value)
Access to a private community for you to connect with your fellow food founders and get feedback on what you're working on from me and other food experts
What Are You Waiting For?
Join Food Brands That Sell™ today to start growing your packaged food business using the strategies and tactics the most successful food brands in the world use (I make everything super easy for you so no matter what your experience you'll be able to confidently bring it all to life)
JOIN FOOD BRANDS THAT SELL™ NOW
More Straight Talk + FAQs
How long does it take To go through Food Brands That Sell™?
What specific types of food brands is this for?
What type of support will I get?
What's the community like?
I've taken other training before, how's this different?
Is this a membership or subscription?
Will I get feedback from you on my work?
I haven't launched my food or beverage product yet - is this for me?
I'm already sold in a few stores - is this for me?
I don't want to update anything about how my brand looks - is this for me?
I've got great distribution already - is this for me.
How much time will this progam take?
How long do I have access to Food Brands That Sell™
What's your refund policy?
What Are You Waiting For?
Join Food Brands That Sell™ today to start growing your packaged food business using the strategies and tactics the most successful food brands in the world use (I make everything super easy for you so no matter what your experience you'll be able to confidently bring it all to life)
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DISCLAIMER: The results stated above are my personal results and the results of my clients. Please understand these results are not typical, I’m not implying you’ll duplicate them (or do anything for that matter). I have the benefit of having gone through much training, trial, and error for years, and have an established following and history as a result. Your results will vary and depend on many factors …including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, please DO NOT GET THIS TRAINING. By submitting your personal information on any of the ainsleymoir.com and healthyfoodandbeveragegroup.com webpages, you are authorizing our company to send you informational and promotional messages via email, phone calls, and text messages.
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