Turn your food product into THE food brand that gets on store shelves and into people's homes

There are 40,000+ products in an average grocery store

How do you stand out from the crowd? How do you get on the shopping list? How do you get on more grocery store shelves? And how do you run a food business anyway?

  • Having a great tasting product isn't enough. That's a given.  
  • Getting a few listings is a great start. But you want more than that. You just don't know how to do that. 
  • Just 'winging it' is exhausting and doesn't make you feel confident in being able to grow. Or even, how to really grow. 

The 2 most important ingredients to your food business' success are having a great brand that excites shoppers and buyers and having structures in place so you can operate like a business pro.

 Without a great brand no one will ever know how amazing your product is because:

  • The audience who will love you doesn’t even notice you 

  • You're not in front of the right audience anyways 

  • People can’t clearly see how you’re any different than any other product out there 

 

Having a great brand means you aren’t just another product on the shelf. You are the ONLY brand to solve the needs your audience has. 

In today’s crowded marketplace, retail buyers won’t list you without a strong brand because they know that’s what motivates people to pick you up off of shelf. Consumers won’t buy from you because they aren’t connected to you and you aren’t even in front of them. 

You brand has everything to do with your success. And it is so much more than your logo. 

The F.A.B. Brand Accelerator helps you build a powerful food or beverage brand so you can stand out, sell more and turn your customers into advocates. 

 

The F.A.B. Brand Accelerator is Now Open Opened Brown Wooden French Door

JOIN THE F.A.B. BRAND ACCELERATOR

Wouldn't it be nice to launch or relaunch your packaged food or beverage brand with confidence?

The F.A.B. Brand Accelerator gives you my Packaged Food & Beverage (aka F.A.B.) Formula for Food Business Success

In the F.A.B. Brand Accelerator, You're Going to Learn

  • How to turn your packaged food or beverage product into the BRAND people ask for
  • How to get your product listed on retail shelves by giving retailers what they REALLY want to know (hint - it's not how delicious your product is)
  • The right marketing plan for your brand that will connect with consumer at each crucial stage of the path to purchase
  • Systems and structures to allow you to step into being a confident business owner and leader
  • How to really grow your packaged food or beverage business 

Hi Food Friend, I'm Ainsley!

I’ve spent 13+ years building some of the most iconic packaged food and beverage brands that line your grocery store shelves. I’ve also launched my own coffee company, helped dozens of founders build their brands into thriving businesses and wrote the 2018 book Branding Beyond Logos.

 

I'm passionate about the packaged food industry, building incredible brands, inspiring others to be their best self and sipping on delicious coffee.  

In the F.A.B. Brand Accelerator, I’m  going to teach you how to create a food or beverage brand that will stand out, sell more and turn your customers into hungry advocates. 

This is the #1 way to work with me and to have my 10+ years of FA.B. brand expertise applied to your business.

What does the F.A.B. Brand Accelerator  Look Like?

 

We focus on 5 key areas:

  1. How to build a powerful brand that sets up apart from everyone else and will help you get on shelves and get into people's mouths
  2. How to get your product listed on store shelves so customers can fin you 
  3. How to use marketing to connect with your right audience in the right places, with the right messages so they will buy, try and love your brand
  4. How to have structures and tools in place to help you stay organized and running your food business more smoothly 
  5. How to make sure you are making more money in your packaged food or beverage business

 

I'm right there with you every step of the way

  • This 90 day program is designed so you can do a new training each week and have a brand you can feel great about by next quarter! 
  • Twice a month there will be live Q&A group calls so you can get me looking right inside your business with you 
  • You'll get the worksheets, resources and tools you need to stay organized, get laser focused on what's driving the business forward and elevate your business leadership skills 

 

Have me as your partner in building a thriving packaged food or beverage brand and business. 

"Ainsley brought new ideas on how to reinvigorate an old, and declining brand. "

Scott
V8

"Ainsley possesses the most important trait of a true brand builder - putting the consumer first above all else. "

Steven
Campebll’s Soup

"Ainsley is one of the most knowledgeable people I have had the pleasure of knowing. For real. Hiring her was THE best thing for my business. She got me super organized and on track with a sales & marketing strategy. Highly HIGHLY recommend her services!!!"

Erin
Muul

"I would happily recommend Ainsley Moir to anyone looking to grow their food business. Her insights are helpful in many areas of business. My husband and I have found her ability to understand the “art” of marketing to be invaluable. She has helped us get a much more detailed understanding of our customers, therefore giving us a better understanding of our marketing approach. She also understands the “science” of the food business. Ainsley has a great understanding of the analytics side of business. Her creativity is tempered by her pragmatic knowledge. Ainsley is an amazing asset to the small food business owner and is sure to help save time and money to anyone who apply what she teaches."

Sarah
Goldbear

"Ainsley is great at what she does and has surpassed our expectations. We can't recommend her enough for a start up or small business looking to take their business to the next level."

Matt
Leafside

JOIN THE F.A.B. BRAND ACCELERATOR TODAY AND START GROWING YOUR PACKAGED FOOD OR BEVERAGE BUSINESS  WITH CONFIDENCE

What it all looks like 

  • My F.A.B. (Food & Beverage) Formula for Food Business Success
  • A system that will take you through buildings brand, to selling to retailers to marketing to consumers all while building a business
  • Weekly training modules to keep you constantly moving forward, but not overwhelmed 
  • Bi-weekly group Q&A calls so you can have me looking inside your business with you
  • Lifetime access to all the training lessons including any updates that are made in the future 
  • Tools, templates & resources to keep you running faster and with more ease in your business 
  • An exclusive membership portal to connect with me and your food friends throughout the program and forever after

 

Learn how to build a packaged food brand and business that gets on shelves, into homes and makes you a proud business owner. 

 

JOIN NOW FOR ONLY $2,000

PLUS I'm Throwing In $1,366.99 In Bonuses

 

  • 3 Month Access into the F.A.B. Growth Academy - $597 Value

  • Branding Beyond Logos the Book - $19.99 Value

  • Exclusive savings for RangeMe Premium Membership - $750 Value

 

Get The F.A.B. Brand Accelerator PLUS $1,366.99 in Bonuses For Only $2,000 When you Sign Up Today

 

JOIN NOW FOR ONLY $2,000

Have questions? I have answers

Starting from scratch is not a problem. In fact, you’ll appreciate the fact you have a clean slate. Everything I share can be applied to a new brand, a 100 year old brand, a super niche brand or a very wide spread brand. 

You bet. Chances are you didn’t build a brand in a way other than on a whim in the first place so building it the strategic way no matter where  you are is great. Plus, your audience may have changed, the category may have changed and your product might have too. Great brands need refreshes. 

Great question. For 10 years I worked in branding, marketing, sales and leadership roles for the largest brands in the food industry. You might even have some of these brands in your cupboards or in your fridge. I learnt how to build F.A.B. brands from the top brands in the world. And then, I built my own brand. And then I’ve taught companies of all sizes how to build theirs too. 

Oh, and I also published a book Branding Beyond Logos to help anyone build a breakthrough brand.

A few ways actually:

  1. This training is dedicated specifically for packaged food and beverage business owners.
  2. I have built some of the largest brands in the food & beverage industry so what I share comes from the training inside these food companies. This is different than hearing things from previous buyers or previous small food producers because they haven’t been where you really want to be; having a brand that everyone knows, loves and wants to list. I will show you how to build a brand the way the big brands do...in a way that makes sense for you as you’re a small or emerging brand.
  3. I’ve also built my own brand, so I know what It’s like to sit in your shoes and build a food company.  What I share with you is the secrets of how big bands and small brands come together to build a powerful food system. 

Don’t worry. The lessons shared will be yours forever. Even if I add info to this training in the future, you’ll have full access to all the training so you can go at your own pace, and rewatch the lessons you want. 

It is. And that’s because I’m giving you the brand building strategies and techniques that multi million dollar brands use in the food & beverage industry...but don’t worry, I’ve made everything simple enough for anyone to understand and put to use, even if you have no business or food background. 

It’s basically the only industry I’ve ever worked in. Since 2007, I’ve been launching, growing and scaling food brands. I’ve worked on some brands outside of that area in the past 2 years as well, but the food has always been a passion point for me.

What I love about this training is that, no matter where you are in the world, you can access this training. I’ve worked with brands in Canada, America, Australia and Europe and the same principles apply wherever you are. Except for a few differences in spelling between flavour or flavor and my pronunciation of “niche” vs. “nitch”.

Learn the business side of running a packaged food or beverage business and how to create a brand that gets into stores and into stomachs

JOIN THE F.A.B. BRAND ACCELERATOR TODAY
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