How do you stand out from the crowd? How do you get on the shopping list? How do you get on more grocery store shelves? And how do you run a food business anyway?
Without a great brand no one will ever know how amazing your product is because:
The audience who will love you doesn’t even notice you
You're not in front of the right audience anyways
People can’t clearly see how you’re any different than any other product out there
Having a great brand means you aren’t just another product on the shelf. You are the ONLY brand to solve the needs your audience has.
In today’s crowded marketplace, retail buyers won’t list you without a strong brand because they know that’s what motivates people to pick you up off of shelf. Consumers won’t buy from you because they aren’t connected to you and you aren’t even in front of them.
You brand has everything to do with your success. And it is so much more than your logo.
The F.A.B. Brand Accelerator helps you build a powerful food or beverage brand so you can stand out, sell more and turn your customers into advocates.
The F.A.B. Brand Accelerator gives you my Packaged Food & Beverage (aka F.A.B.) Formula for Food Business Success
I’ve spent 13+ years building some of the most iconic packaged food and beverage brands that line your grocery store shelves. I’ve also launched my own coffee company, helped dozens of founders build their brands into thriving businesses and wrote the 2018 book Branding Beyond Logos.
I'm passionate about the packaged food industry, building incredible brands, inspiring others to be their best self and sipping on delicious coffee.
In the F.A.B. Brand Accelerator, I’m going to teach you how to create a food or beverage brand that will stand out, sell more and turn your customers into hungry advocates.
"Ainsley brought new ideas on how to reinvigorate an old, and declining brand. "
"Ainsley possesses the most important trait of a true brand builder - putting the consumer first above all else. "
"Ainsley is one of the most knowledgeable people I have had the pleasure of knowing. For real. Hiring her was THE best thing for my business. She got me super organized and on track with a sales & marketing strategy. Highly HIGHLY recommend her services!!!"
"I would happily recommend Ainsley Moir to anyone looking to grow their food business. Her insights are helpful in many areas of business. My husband and I have found her ability to understand the “art” of marketing to be invaluable. She has helped us get a much more detailed understanding of our customers, therefore giving us a better understanding of our marketing approach. She also understands the “science” of the food business. Ainsley has a great understanding of the analytics side of business. Her creativity is tempered by her pragmatic knowledge. Ainsley is an amazing asset to the small food business owner and is sure to help save time and money to anyone who apply what she teaches."
"Ainsley is great at what she does and has surpassed our expectations. We can't recommend her enough for a start up or small business looking to take their business to the next level."
3 Month Access into the F.A.B. Growth Academy - $597 Value
Branding Beyond Logos the Book - $19.99 Value
Starting from scratch is not a problem. In fact, you’ll appreciate the fact you have a clean slate. Everything I share can be applied to a new brand, a 100 year old brand, a super niche brand or a very wide spread brand.
You bet. Chances are you didn’t build a brand in a way other than on a whim in the first place so building it the strategic way no matter where you are is great. Plus, your audience may have changed, the category may have changed and your product might have too. Great brands need refreshes.
Great question. For 10 years I worked in branding, marketing, sales and leadership roles for the largest brands in the food industry. You might even have some of these brands in your cupboards or in your fridge. I learnt how to build F.A.B. brands from the top brands in the world. And then, I built my own brand. And then I’ve taught companies of all sizes how to build theirs too.
A few ways actually:
Don’t worry. The lessons shared will be yours forever. Even if I add info to this training in the future, you’ll have full access to all the training so you can go at your own pace, and rewatch the lessons you want.
It is. And that’s because I’m giving you the brand building strategies and techniques that multi million dollar brands use in the food & beverage industry...but don’t worry, I’ve made everything simple enough for anyone to understand and put to use, even if you have no business or food background.
It’s basically the only industry I’ve ever worked in. Since 2007, I’ve been launching, growing and scaling food brands. I’ve worked on some brands outside of that area in the past 2 years as well, but the food has always been a passion point for me.
What I love about this training is that, no matter where you are in the world, you can access this training. I’ve worked with brands in Canada, America, Australia and Europe and the same principles apply wherever you are. Except for a few differences in spelling between flavour or flavor and my pronunciation of “niche” vs. “nitch”.