Starting from scratch is not a problem. In fact, you’ll appreciate the fact you have a clean slate. Everything I share can be applied to a new brand, a 100 year old brand, a super niche brand or a very wide spread brand. 

You bet. Chances are you didn’t build a brand in a way other than on a whim in the first place so building it the strategic way no matter where  you are is great. Plus, your audience may have changed, the category may have changed and your product might have too. Great brands need refreshes. 

Great question. For 10 years I worked in branding, marketing, sales and leadership roles for the largest brands in the food industry. You might even have some of these brands in your cupboards or in your fridge. I learnt how to build F.A.B. brands from the top brands in the world. And then, I built my own brand. And then I’ve taught companies of all sizes how to build theirs too. 

A few ways actually:

1. This training is dedicated specifically for packaged food and beverage business owners.
2. I have built some of the largest brands in the food & beverage industry so what I share comes from the training inside these food companies. This is different than hearing things from previous buyers or previous small food producers because they haven’t been where you really want to be; having a brand that everyone knows, loves and wants to list. I will show you how to build a brand the way the big brands do...in a way that makes sense for you as you’re a small or emerging brand.
3. I’ve also built my own brand, so I know what It’s like to sit in your shoes and build a food company.  What I share with you is the secrets of how big bands and small brands come together to build a powerful food system. 

Don’t worry. The lessons shared will be yours forever. Even if I add info to this training in the future, you’ll have full access to all the training so you can go at your own pace, and rewatch the lessons you want. 

It is. And that’s because I’m giving you the brand building strategies and techniques that multi million dollar brands use in the food & beverage industry...but don’t worry, I’ve made everything simple enough for anyone to understand and put to use, even if you have no business or food background. 

It’s basically the only industry I’ve ever worked in. Since 2007, I’ve been launching, growing and scaling food brands. I’ve worked on some brands outside of that area in the past 2 years as well, but the food has always been a passion point for me.

What I love about this training is that, no matter where you are in the world, you can access this training. I’ve worked with brands in Canada, America, Australia and Europe and the same principles apply wherever you are. Except for a few differences in spelling between flavour or flavor and my pronunciation of “niche” vs. “nitch”.

I'm fully confident you're going to get the information you need to build a breakthrough food or beverage brand that gets on more shelves and into more homes. I can't do the work for you though (or at least not through this program), that's on you.  If after 2 weeks in the program you're not getting value you expected and you've done the work assigned in the program, send me a note [email protected] and I'll refund your money. No problem.