The ultimate guide to building a brand that sets your business apart from competitors and builds brand love with your customers.
Learn how to build your brand across 17 key elements of your business that are not just your logo so you can build a brand and a business that thrives.GET YOUR COPY NOW
"I highly recommend Branding Beyond Logos for anyone who is starting a business or wants to improve an existing business. It covers all the details needed to end up with a cohesive, solid brand for your product or service. From colors, fonts, name choice, just to name a few. Branding Beyond Logos is now my go to reference on branding."
"This is a great guide to building a business that separates a business from the crowd. I now have practical tools to help me build a brand that stands out from the crowd and connects with my customers."
"Ainsley Moir broke down the intricate and often times overwhelming task of brand-building into 17 distinct components. Then those components were broken down into more detailed subcomponents. My personal favorites are the Massive Transformative Purpose and the frequently overlooked principle: "Take Control of Potential Complaints". I particularly appreciate the Brand-building Touchpoints, which serves as a useful checklist for each chapter. I see myself regularly referring to this book for guidance as I help my clients develop marketing campaigns around their brands."
"Branding Beyond Logos tackles the enormity of branding quite thoroughly. Definitely a solid read for anyone confused at all the aspects that branding and brand development affects."
I spent a decade building some of the largest household brands in North America. From new product launches, to ongoing marketing campaigns to repositioning already established brands, I learnt how to build brands consumers love, buy and share.
After leaving the corporate world to open my own companies, I quickly saw that branding was something most businesses were either overlooking all together or weren't using as best as they could. People had been told their brand was their logo and were buying 'branding' packages that included the bare minimums of what a brand really is.
My personal commitment to helping businesses of all sizes grow is why I wrote Branding Beyond Logos. It's an easy to follow, step by step guide to building a brand, even if you have no business or branding experience.
I hope you enjoy and I can't wait to see the great brand you'll create!