Running a packaged food business of any size isn't easy.
I know. I've been there.

Between managing some of the largest packaged food companies across North America, helping numerous brands build their business and launching my own food company, I’ve learnt what does and doesn’t work when it comes to growing a successful packaged food company. And it’s not always what you think.

I created the Healthy Food & Beverage Group and the F.A.B. Community to help driven packaged food companies learn the business side of running their business so they can launch grow and scale faster and with fewer mistakes along the way.

I blend the worlds of big food brands with small food brands and together, am able to share the recipe for success for any food company.

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Your brand is not your logo and your product is not just about taste

Building a successful packaged food or beverage aka F.A.B. business isn’t just about what your product tastes like. It’s about going beyond that and creating a powerful brand that connects with consumers and buyers at every single touchpoint. Without a powerful brand, retailers won’t list your product, consumers won’t try your product and people won’t have the opportunity to try the delicious product you’ve worked so hard creating.

Your brand is not just your logo. Your brand is everything you do. Every experience someone has with you and most of all, how you always make people feel. I teach packaged food & beverage companies how to make informed decisions about their business by having them step back into their brand, its purpose and audience.

My 2018 book Branding Beyond Logos teaches businesses of all sizes how to build a powerful brand that stands out, sells more and turn customers into advocates. Readers have called Branding Beyond Logos is a book that “All Small Business Owners Need”. “ A Marketing Guide Book”, “A must-read for any business owner in the process of branding their company”, The book for anyone struggling to hone their brand”.

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Hear How Food Founders are Launching Growing & Scaling Their Packaged Food & Beverage Brands

Tune in to hear the journey of food founders at various stages of growth in their business. You'll hear how brands got to where they are right now, what the next level of success looks like for them and the good, bad and ugly of being a food founder. 

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The Packaged Food Industry’s Most Influential Summit

More fun facts about Ainsley Moir & the Healthy Food & Beverage Group

  • Ainsley is the author of the book Branding Beyond Logos
  • The Healthy Food & Beverage Group & Ainsley Moir run the largest online conference for packaged food & beverage companies the Food & Beverage Business Growth Summit
  • Ainsley can be found eating foods from all across the globe at all hours of the day. 
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