Between managing some of the largest packaged food companies across North America, helping numerous brands build their business and launching my own food company, I’ve learnt what does and doesn’t work when it comes to growing a successful packaged food company. And it’s not always what you think.
I created the Healthy Food & Beverage Group and the F.A.B. Community to help driven packaged food companies learn the business side of running their business so they can launch grow and scale faster and with fewer mistakes along the way.
I blend the worlds of big food brands with small food brands and together, am able to share the recipe for success for any food company.
Building a successful packaged food or beverage aka F.A.B. business isn’t just about what your product tastes like. It’s about going beyond that and creating a powerful brand that connects with consumers and buyers at every single touchpoint. Without a powerful brand, retailers won’t list your product, consumers won’t try your product and people won’t have the opportunity to try the delicious product you’ve worked so hard creating.
Your brand is not just your logo. Your brand is everything you do. Every experience someone has with you and most of all, how you always make people feel. I teach packaged food & beverage companies how to make informed decisions about their business by having them step back into their brand, its purpose and audience.
My 2018 book Branding Beyond Logos teaches businesses of all sizes how to build a powerful brand that stands out, sells more and turn customers into advocates. Readers have called Branding Beyond Logos is a book that “All Small Business Owners Need”. “ A Marketing Guide Book”, “A must-read for any business owner in the process of branding their company”, The book for anyone struggling to hone their brand”.Grab Your Copy Here
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