Brands I've Helped Build
Do you ever see new food products on store shelves, see food brands with tons of raving reviews online or hear of food brands selling so much they can't keep up and ask yourself - “How did they do that? What are they doing that I’m not?”
It’s like everyone else has figured out how the food industry works and you’ve been left in the dark. What gives? You have a delicious product people love, shouldn’t people be flocking to your brand? Shouldn’t stores want to carry your product?
Here’s the truth. Having a great tasting product isn't enough. In fact it’s only one ingredient to your overall success. Most struggling food founders spend too much time on how their product tastes instead of what really makes the difference in their business.
So, if you’ve had your food business for years and its not selling how it should, or you’re launching your product for the first time and you’re committed to turning this into a real food brand and business, it’s time to follow a proven formula to building a food brand that sells.
Imagine having a food brand that...
✔️ Is built on your values (no matter how out of the box you might think they are)
✔️ Stores consistently say ‘yes’ to carrying (and you still made a profit selling there)
✔️ People regularly buy (even when you’re not on sale)
✔️ Made you money (versus just took your money)
✔️ Has a loyal customer base (that leaves reviews, shares your brand with others and comes back to buy from you over and over again)
✔️ You feel so confident about (even if you’ve never worked in the food industry or run a business before)
Here’s the thing, the reason food companies struggle to sell as much as they should isn’t because their product doesn’t taste great. It’s because they don’t know how the food industry really works, they don’t have a real brand and they’re focused on the wrong things. They focus on...
- Their product instead of their brand
- Trying to be in all stores versus the best stores for them
- The hottest new marketing gimmick instead of the right marketing channels for them
- Building new products instead of understanding how the food industry really works
You’re struggling to really ‘make it’ because you’re focused on the wrong things and you’re trying to be something you’re not.
It’s time to build your business and your brand based on your values, focus on the most important pieces to move your business forward and build a food brand that sells and makes you money.
WELCOME TO
Food Brands That Sell™
Where you learn how to build a food brand that stores want to sell, consumers want to buy and that makes you money while letting you live your values
(Even if you’ve never run a business before, have no idea how the food industry works or don’t know where to start)
Food Brands That Sell™ is the only training program that teaches you how to build a packaged food or beverage brand built on your values and industry insights so you can sell more of your product, have confidence in how to grow and finally understand how the food industry really works.
With Food Brands That Sell™, you get the step by step framework on how to build a food brand and a real business that makes impact and money all without needing to be on every marketing platform, be in every store and in the kitchen making food all day.
YOU'LL LEARN HOW TO:
✔️ Get clear on your values and your goals so you can build your business and brand around those and have a clear roadmap about what makes sense for your unique brand
✔️ Understand what the market is hungry for so you can uniquely position your product and brand to meet the unmet needs of consumers and stores
✔️ Build a unique brand that sets you apart from your competition and is built on your values and industry insights
✔️ Know what marketing channels to use for your business and what on earth to share on those platforms that will drive sales
✔️ Get your product listed and selling online and in stores
✔️ Make money in your food business so you can grow with confidence
“Ainsley Moir offers Food Brands That Sell,™ a highly structured program with excellent content. Committing to do this program is an investment in building a food brand that is strong and sustainable. The program is a roadmap to helping businesses do the critical work of not only conveying what their brands are, but who the maker is and how that is critically important to being successful”
-Pat, Food Founder, Pat’s Granola
Food Brands That Sell™ includes all of the training AND support you need to finally make real sales and impact with your packaged food company
Here’s what’s inside Food Brands That Sell™
MODULE 1:
Get clear on your company goals, visions and values
You'll walk away with
- Your unique brand purpose so you always have a clear path to follow
- Your unique company values that lets you build a business you love and that is uniquely yours
- A real honest view of where you are as a company and founder so you can lean in on the good and course correct in other areas
- Clear and measurable goals for your business
MODULE 2:
Understand what the market is hungry for so you sell that
You'll walk away with
- A clear picture of what's impacting sales in your category
- Who your audience is, what they need from you and how to connect with them
- What makes you unique from the competition
- How to position your business against market trends, connect with consumers and stand out from competition
MODULE 3:
Build a brand that stands out in heads, hearts & wallets
You'll walk away with
- What makes your brand unique and how to lean into that so no one can compete with you
- Your brand personality and how to have that shine through everything your brand does
- Words, phrases & imagery for you to own as a brand
- How to create an emotional connection to your brand so you have loyal raving fans
MODULE 4:
Marketing mastery for your food brand
You'll walk away with
- A marketing plan to drive awareness and sales for your brand
- How to bring your brand to life across paid, owned and earned marketing channels so everything you do doesn't need to cost you money you don't have
- A plan on how to invest the marketing funds you do have to get the best return for your time, money and energy efforts
- A clear way to track your marketing efforts so you can see what's working and what's not, allowing you to double down on the highest sales driving activities
MODULE 5:
Selling online and in stores to make a profit
You'll walk away with
- A clear set of physical and online stores that are perfect for you and your shopper so you can focus your efforts on where you'll hear YES more often
- Sell sheets and sales presentation that will grab the attention of decision makers and have them see why they need your product versus any other
- The right pricing and promotions strategy for your business so you and retailers can both make money and your customers feel great paying for your brand
- A plan to navigate the best sales partners for you, your business and your goals
The Food Brands That Sell™ exclusive framework has been developed after 14 years in the packaged food industry using the lessons I’ve learned from
✔️ Managing over a dozen Fortune 500 food and beverage brands across North America
✔️ Launching my own direct to consumer coffee company
✔️ Working with just under 100 new and emerging food brands directly in their business
JOIN NOW AND GET THESE BONUSES
Bonus 1:
F.A.B. Growth Academy Membership
Get access to a library of food industry training and tools to help you in your business, get access to new food industry expert training every month and participate in monthly group coaching calls for three months ($597 value)
Bonus 2:
Private Food Founder™ Community
Get ongoing feedback on what you’re working on in your business and connect with other food founders as committed to success as you are ($1,600 value)
Bonus 3:
Range Me Premium
$650 Savings for Range Me Premium so you can more easily get in front of retail purchases across North America ($650 Value)
Bonus 4:
Branding Beyond Logos Book
Get a copy of my 2018 book Branding Beyond Logos that shows companies of any size how to build a brand that stands out, sells more and turns customers into advocates ($19.99 value)
"Ainsley is not only a food biz guru, but she is also a mentor for new food brands. Her Food Brands that Sell™ program is structured in a digestible 6-week program, and offers a very comprehensive overview of the food business landscape. Her one-on-one guidance throughout the course made the experience feel very personalized and tailored to my food business. I am so happy I made the decision to work with Ainsley."
- Denise, Food Founder Seed & Shell
Join Food Brands That Sell™ Today
Choose from 2 easy payment options
$8,365.99
$1,197
PAY IN FULL
PAYMENT PLAN
Food Brands That Sell™ is for food and beverage business owners that want to confidently grow their packaged food or beverage business and build a real brand with meaning behind it
Hi, I’m Ainsley
I’ve been launching, growing and scaling packaged food and beverage brands all across North America for 14 years.
The first decade of my career was spent working in branding and sales for the most successful food and beverage brands in the world. Seeing first hand the power of building a brand, and not just a product, I decided to launch my own beverage brand and start helping companies I believe in build their own brand too so they could really make the difference they were looking to make.
As I started helping more new and emerging food founders launch & grow their business I saw the passion and heart behind why so many people decided to start their business. I also saw, that most of these founders had no idea how the food industry worked, weren’t clearly standing out from their competitors, were working all day long in their business and barely making any money.
That’s why I started Food Brands That Sell™. The proven Food Brands That Sell™ Framework helps food founders feel confident about how to navigate the food industry, grow their business and create a lasting brand behind it.
I don’t call myself a Food Brand Strategist & CPG Expert just because I figured out how to get listed in a few stores or know what looks appealing on shelf.
✔️ I’ve managed Fortune 500 multi million dollar brands and understand how to really be a brand owner that can connect with shoppers, get listed in stores, get picked up off of store shelves and make money all along the way.
✔️ I’ve been in your shoes and had my own beverage brand
✔️ I’ve helped dozens of food brands grow their business, get into more stores, understand the packaged food landscape and feel more confident in their business
The Food Brands That Sell™ Framework is built on principles and strategies that have been tried, tested and work to help food founders build real food brands that get in stores and into people’s homes
“Food Brands That Sell™ is an amazing program full of content which I am digesting and will need to re-digest a few more times. As a founder in the very, very early stages, I have gained so much from just listening to other founders in the group, and Ainsley has given us the tools and blueprints to set the foundation for a meaningful organization. There are so many decisions to be made every day, and the program provides an actionable roadmap.”
-Josh, Food Founder, Sinwise Beverages
Join Food Brands That Sell™ TODAY
Choose from 2 easy payment options
$8,365.99
$1,197
PAY IN FULL
PAYMENT PLAN
Food Brands That Sell™ is designed for new or established food founders that want to
✔️ Build a brand based on their values
✔️ Get onto stores shelves or start selling more from ecommerce
✔️ Feel confident in how to grow their business
✔️ Finally understand the packaged food landscape
✔️ Know where to spend time on marketing so it actually pays off